
Sunk Cost Syndrome
From old school newspapers to the internet, not much has changed in the way some sales agents coerce the unsuspecting vendor into becoming financially invested by promoting big budget advertising. Negotiators call this, the Sunk Cost Syndrome! – being able to unwittingly increase a vendors motivation to sell. Let’s be honest, bigger photos doesn’t mean…

What is an Emergency Maintenance and What is a Landlord’s Obligation?
Have you ever been called by your property manager with the news that there’s been an emergency maintenance event at your investment property? We know it can be a stressful time both in terms of ensuring your property and tenant is protected and the cost it may involve. Understanding exactly what constitutes an Emergency Maintenance item, to…

AGENTS THAT PROMISE THE WORLD?
The following three statements that should raise red flags to a seller: ‘If we run the right advertising campaign we could get…’ ‘We could sell this in two weeks’ ‘You’d be crazy not to auction this home!’ Heard any of these before? When searching for an agent, many homeowners experience a large gap between what’s…

6 most expensive buys in Grange!
From its’ convenient proximity to the city to its’ timeless aesthetic, Grange has something to suit everybody! But it’s not just hailed for its beautiful streets and great mix of trendy and traditional homes; this quiet leafy suburb is also one of the safest neighborhoods in Brisbane. 26 Newton Street, Grange – $1,610,000…

4 Smart Marketing Questions
We all know that to increase your chance to sell, there should be some form of advertising. But with this there is a lot of questions you should be asking regarding the type of marketing you pay for. Here are some examples of some questions that you should ask and the answers that you should be…

The Psychology of Auctions
Auctions are emotionally-charged and designed to use desire to stimulate competition. Strategic negotiation is one of the biggest parts of the real estate industry so let’s look at the psychology of auctions for both buyers and sellers. Sellers Auctions are designed to play on people’s emotions and extract the highest price. That’s what we’re meant…

How to approach a maintenance plan for your investment property
Like any asset, the aim of the game is to MAXIMISE VALUE AND GROWTH and MINIMISE EXPENSE AND LOST PRODUCTIVITY Approaching maintenance on your investment property with a clear strategy underlying your decisions and an analysis of the pros and cons will make that maintenance call from your property manager all the easier to deal…

Gutted. Promised the World. My Agent Did Not Deliver!
There are particular phrases that should raise some red flags every time. For example: “If we run the right advertising campaign, we could get…” “We could sell this in two weeks!” “You’d be crazy not to auction this home!” These concepts sound good at first, but any experienced seller would know that these are sketchy…

Living in the City vs Living in the Suburbs
Do you often wonder what it would be like to live in the city? You would be so close to everything and your view from the 22nd floor would be amazing. Or maybe you dream about moving to the suburbs? Where you’ve got a lush, green garden to enjoy and your neighbourhood is calming and…