How do you justify a $20,000 advertising campaign when selling?

How do you justify a $20,000 advertising campaign when selling?

The successful sale of the 21 Agincourt Street, Grange is another example of why a large, vendor-paid adverting campaign is not warranted.

As all people do before they put their property on the market, the home owners interviewed a number of agents and got multiple opinions on price and fees. What they found was that choosing an agent was not a straightforward decision. One prominent agent included a $20,000 advertising campaign over and above the cost of the commission in their proposal to sell the house. It was sold as “an investment required to attract buyers to the house.”

It wasn’t until they were given a copy of Inside Real Estate by Peter O’Malley that they looked at the proposals with more cynicism.

Most of the money spent on web promotion is about building the agent’s profile or brand. There is absolutely no research to suggest that home buyers respond more favourably to a property because it is or isn’t subject of a large expensive advertising campaign.

The successful sale and advertising campaign of 21 Agincourt Street, Grange attracted 15 real buyer inspections by qualified buyers, 3 genuine offers and most importantly: a SALE. All within 6 weeks, AND at above the list price. The Sellers also paid $0 in advertising fees. Or put it another way, that is an additional $20,000 to their net proceeds from the sale.

If an agent cannot introduce buyers without cost or risk to you, the problem is theirs, not yours.

Call Clark Real Estate for a free copy of the thought provoking book Inside Real Estate by Peter O’Malley. Limited numbers so please call quickly

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