In today’s market, we’re seeing more and more property owners consider selling off-market. Put simply, this means a sale without the traditional marketing campaign. No online advertising, no open homes, no big launch. Instead, the property is matched quietly with a buyer, often through an agent’s database or direct approaches from buyers’ agents.
On the surface, it can feel appealing. Off-market sales mean no upfront marketing costs, no online footprint, and often less stress compared to the full marketing process. Because the seller is usually approached first, they can feel more in control of negotiations and have the option to walk away if the price isn’t right.
But here’s the catch, without putting your property in front of the broader market, you lose the benefit of competition. In a strong market where buyer demand is high and listings are limited, this could mean leaving tens of thousands of dollars on the table. For example, a seller might agree to sell for $1.2 million off-market, but if that property had been launched properly, competitive interest could have driven the price significantly higher.
It’s no surprise that buyers’ agents love off-market opportunities. They’re paid by the buyer, not the seller, and access to these properties often gives their clients the upper hand and sometimes at the seller’s expense.
At Clark Real Estate, we always advise our clients to weigh the pros and cons carefully. While selling off-market may suit some situations, in most cases the best result comes from exposing your property to the full market with the right strategy, negotiation, and agent by your side. That’s how you achieve a premium price.
If you’re approached with an off-market offer, talk to us first. We’ll help you assess whether it’s truly in your best interest, or whether going to market could put more in your pocket.