When it comes to selling your home, what really matters more—its price or its features? While price is undeniably important, it’s often the features that win buyers over. Unless you’re comparing two identical properties (which is rare), the unique qualities of a home are what truly set it apart.
Every property has its own character. Even townhouses in the same complex can achieve very different results based on how they’re presented. A thoughtful renovation, clever styling, or even something as simple as a leafy outlook can make a world of difference.
That’s why it’s essential to highlight what makes your property special. Start by creating a list of its standout features—the things you love most about the home. Chances are, those are the same things that will resonate with buyers. Share this list with your agent so they can promote the property to its fullest potential.
Also, be ready for feedback. Throughout the sales process, you may hear comments that surprise you—perhaps the home feels too big, too small, too modern, or in need of work. Rather than be discouraged, see this as a chance to reinforce the positives. Your agent can use your feature list as a valuable tool to shift the narrative and highlight what truly makes the home shine.
Focusing solely on price can lead to missed opportunities. Buyers often make emotional decisions based on how a property feels—not just on affordability. They’ll stretch their budget for a home they fall in love with.
At the end of the day, features create emotional connection. Price just makes it possible. So when preparing your property for sale, lead with what makes it special.
Focus on the features—because that’s what sells.