It’s a situation many sellers find themselves in. You sit down with an agent to discuss putting your home on the market. The conversation feels positive, energising even. Then comes the moment every homeowner wants to hear: “We can get you more than you expected.”
Tempting? Absolutely. But this is often where the first of The Two Common Pricing Traps appears.
1. The Improbable Promise
Some agents inflate the projected sale price to secure your listing. It feels fantastic in the moment, but the shine fades quickly. Instead of backing their recommendation with comparable sales, active competition, and genuine buyer demand, they lean on vague phrases like “strong interest” or “tight stock.”
Fast-forward a few weeks: low enquiry, minimal offers, and the uncomfortable conversation about reducing the price. Momentum slips, and disappointment creeps in.
2. The Silent Mislead
This one is quieter, and arguably more damaging. The agent knows your price expectations aren’t realistic but avoids the conversation to keep you on their books. Rather than guiding you with evidence, they stay silent, hoping the truth will reveal itself later… usually when valuable time and opportunity have been lost.
What These Traps Cost Sellers
Time. Money. Confidence.
And all of it avoidable with one simple antidote: evidence-based pricing.
A trustworthy agent doesn’t just offer an opinion, they offer proof. Every recommendation should be supported by real sales data, current market competition, and clear buyer activity.
Optimism is important, but it must be anchored in reality.
Why Sellers Choose Clark Real Estate
At Clark Real Estate, transparency is the backbone of our service. Our pricing strategies are grounded in facts, not flattery. We show you the data behind every recommendation so you can move forward with clarity, confidence, and a genuine path to achieving the strongest outcome.
When you’re dealing with your largest asset, honesty isn’t just the ethical choice, it’s the most effective one.
Don’t Just List, Sell For More!